When the first snow covers the peaks in the south and fairy lights begin to glow in the valleys, the mood changes. It gets quieter in the 360° Alpine region - colder outside, but all the warmer around the heart.
Advent here combines atmospheric Christmas markets, living customs, regional crafts and the tranquil magic of the mountains to create an authentic pre-Christmas season full of twinkling lights, tradition and nature experiences.
In the historic alleyways of Steyr, lights are reflected in old town houses. Kirchdorf an der Krems and Bad Hall get in the mood for Christmas with small, fine Advent markets, while in the mountains between Pyhrn and Priel, the customs are particularly tangible.
Discover atmospheric Advent in Upper Austria now:
Advent in the Alpine region shows all its diversity: Christmas comes to life in the Christkindl town of Steyr. The famous Christkindl post office, the atmospheric Christmas market, the Advent village on the town square and special highlights such as the 1st Austrian Christmas Museum and traditional nativity scene exhibitions make Steyr one of the most beautiful places in Austria for the pre-Christmas period.
In Pyhrn-Priel, visitors to the Mountain Advent can look forward to Advent celebrations steeped in tradition.. The historic Niglou parade in Windischgarsten (Intangible cultural heritage as defined by UNESCO), atmospheric Advent markets in the valleys as well as regional craftsmanship and music events ensure authentic Advent experiences in Upper Austria.
Bad Hall also stands for a peaceful, enjoyable pre-Christmas period: the Advent market in the spa gardens, the atmospheric forest Christmas and relaxing moments in the Therme Mediterrana combine wellness in winter with a real Christmas spirit.
The cold season is here again and with it the traditional mountain Advent, which warms the heart and makes more than just children's eyes light up. Atmospheric Christmas markets, festive concerts and many magical moments await you in the villages between Pyhrn and Priel.
Brightly lit "Standln" - lovingly decorated with handicrafts and homemade gifts - invite you to enjoy a pre-Christmas shopping spree in the village centres, baroque monastery rooms and other atmospheric places. Those in search of Father Christmas will find what they are looking for in Santaland.
Unique and recognised by UNESCO as an intangible cultural heritage site: Alpine tradition comes to life at the historic Niglou parade in Windischgarsten, when angels, the Nigolo Lord and Nigolo Woman, night watchmen, Klaubauf and the Habergoaß parade through the festively decorated alleyways and streets and St Nicholas hands out presents.
The anticipation of Christmas can really be experienced at the Bergadvent. Crackling fireplaces, the tantalising aroma of mulled wine, punch and chestnuts, home-baked biscuits, raclette and Kletzenbrot as well as the sounds of various music groups tempt you to nibble and savour.
In the 360° Alpenland, in the heart of Upper Austria, the Advent season begins on the first weekend of Advent.
A few attractions in Steyr are already open, such as the Steyr Christmas Market (from 13 November 2026) and the Christmas Museum and the Steyr Nativity Scene (from 20 November 2026).
The spectrum ranges from the markets on Steyr’s historic town square to smaller, charming Advent markets in Bad Hall and Kirchdorf an der Krems. In the south of the region, alpine markets and traditional events round off the programme. This brings together city life, tradition and mountain scenery within easy reach.
You can find a calendar of events on our website.
Thanks to the Christkindl pilgrimage site – which even has its own post office – Steyr is one of the most atmospheric places in Upper Austria during Advent. The nativity scene displays, the ‘Steyrer Kripperl’ and the Christmas Museum with its interactive train are all part of an Advent tour of Steyr. At the Christmas markets on the Promenade and on the Stadtplatz, with their varied programme of events, culinary delights take centre stage. Numerous concerts in the churches round off the programme. The performances by the brass ensembles on the Town Hall balcony are particularly atmospheric.
Churches, halls and abbeys across the region open their doors for concerts during Advent. From classical choral works to regional folk music, a musical bridge is forged between city and culture and living tradition. Music plays a particularly prominent role in the run-up to Christmas in Steyr, Bad Hall and around Schlierbach Abbey.
In the south of the region, groups of Perchten and Krampus make their way through the mountain villages between Pyhrn and Priel. The intricately carved masks and the ringing of bells are symbols of ancient winter customs in Upper Austria. Visitors gain an insight into a tradition that is still upheld today by local clubs and village communities. Particularly impressive are the Perchten parades organised by the Reichraminger Hintergebirgsteufeln and the Perchtenrauacht in Steinbach an der Steyr.
The Steyrer Kripperl – not a traditional nativity scene, but a rod puppet theatre – and various nativity scene exhibitions in Christkindl demonstrate just how deeply rooted this craft is in the 360° Alpine region. At the Palmenhaus in Steyr, the Krippenhaus in Steinbach and Haus Gruber in Großraming, historical figures are displayed alongside contemporary works. Special nativity scenes can be seen in the churches in the run-up to Christmas. At the Kripperl-Roas in Molln, stars point the way to the nativity scenes in homes throughout the parish.
Thanks to their central location in Upper Austria, Steyr, Bad Hall and the mountain resorts are easily accessible – including by public transport. The distances between the town, the spa resort and the mountains are manageable – ideal for a day trip or an Advent weekend.
Guided walking tours of Steyr (on Advent weekends, on the theme of ‘The Mystery of Christmas’) and tours led by the night watchman, as well as themed walks in Bad Hall, offer insights into architecture, craftsmanship and local customs. Especially during the dark winter months, with their idyllic illuminations, historic squares take on a special charm.
In the 360° Alpine Region, historic towns, Alpine traditions and wintry landscapes lie in close proximity. This combination makes Advent in Upper Austria particularly special here – in the heart of Upper Austria, where the power of nature, culture and a zest for life come together. The Advent traditions are lovingly upheld by the locals and are part of our way of life – a visit to an Advent market – wherever it may be – is part of our way of life.