In award-winning restaurants and inns, in mountain pastures and huts, in snack bars and wine taverns, in manufactories and at farmers' markets, people cook, bake and refine what the region has to offer. Regionality is not a buzzword here, but an attitude. Craftsmanship meets fine ideas, down-to-earthness meets care. We know the producers, the farms and how the ingredients are sourced.
When summer tastes like lightness, the 360° Alpine region in the heart of Upper Austria shows its most enjoyable side. From the mountains between Pyhrn and Priel to the tranquil power of the Kalkalpen National Park, the green expanse around Bad Hall and the river valleys that lead to the 1,000-year-old town of Steyr, it's not just good ingredients that grow here - it's a way of life.
Whether it's a stop at a mountain hut, dinner in a stylish restaurant or a visit to the market on the town square: you're not just savouring a dish. You savour the Upper Austrian attitude to life - grounded, sensual and clear.
And because distances are short here, there is often only a moment between a mountain breakfast, a stroll through the town and a cider tasting. This is exactly what makes enjoyment in 360° Alpenland so special: it is not an item on the programme. It is part of the day.
In 360° Alpenland, enjoyment comes from the landscape and the people. Alpine pastures in the mountains between Pyhrn and Priel, orchards around Bad Hall and markets in Steyr characterise the regional cuisine. Here in Upper Austria, nature, craftsmanship and honest ingredients combine to create dishes that taste of their origins - from farmhouse bread to fine pub cuisine.
Typical of the 360° Alpine region are cider made from old apple varieties, alpine cheese from high altitudes and pastries made according to traditional recipes. Inns and restaurants reflect the seasons and the region - interpreted in a down-to-earth way, rooted in Upper Austria.
Even discerning connoisseurs will find excellent restaurants in 360° Alpenland. Award-winning chefs combine regional products with precise culinary artistry. The result: seasonal menus with a view of mountains, rivers and cities - with culinary roots in the heart of Upper Austria.
Cider taverns and snack stations are part of the culinary culture in 360° Alpenland. They serve up what the fields, forests and mountain pastures have to offer: bacon, cheese, spreads and fresh bread. Served with a glass of cider - grown on orchards in Upper Austria.
In 360° Alpenland, regionality is not just a buzzword, but an everyday reality. Producers, landlords and markets work closely together. This strengthens quality and makes origin traceable - from vegetables from the valley to beef from the mountain pasture.
Gourmet festivals, farmers' markets and themed evenings bring producers and guests together. Regionality becomes visible in 360° Alpenland - with tastings, crafts and discussions about what makes Upper Austria special.
After a hike in the mountains between Pyhrn and Priel, a stop at the mountain hut awaits. Regional delicacies, fresh buttermilk or a ploughman's snack round off a day's hiking in 360° Alpenland.
Many restaurants in 360° Alpenland focus on seasonal vegetables, herbs and creative vegetarian dishes. Especially around Bad Hall, conscious nutrition is combined with the tradition as a health resort - enjoyable and balanced.
Because nature, culture and cuisine are close together here. Between an Alpine breakfast, a stroll through the town of Steyr and dinner at an inn, you can create days that are harmonious. The 360° Alpenland combines routes and flavours - in the heart of Upper Austria.