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Tradition & Customs

Show businesses in 360° Alpenland

© T-Man Produktion der Mollner Maultrommel in der Manufaktur Wimmer-Bades, die Erzeugung zählt zum Immateriellen Kulturerbe der UNESCO

Show businesses, craftsmanship & traditions

The show farms produce products that epitomise quality, regionality and centuries-old knowledge. From skilfully crafted pocket feitl in the Feitelmacher Valley to traditional farmer's mills and the living art of blacksmithing: real craftsmanship becomes visible and understandable here.

Workshops, museums and demonstration centres open their doors and provide insights into techniques that have been passed down through generations. Visitors can experience the production process at first hand and rediscover the importance of regional craftsmanship.

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Experience tradition in everyday life

In 360° Alpenland, tradition is not only evident in crafts, but also in everyday life. Traditional costumes, music and regional customs are firmly anchored in people's lives.

Festivals, rituals and community

Seasonal festivals and old rituals tell of a region that recognises its roots and consciously carries them into the present. Guests experience a living culture that connects and creates identity.

Experience traditional crafts in Upper Austria

Show businesses and special excursion destinations combine past and future in a unique way. Here, tradition becomes tangible, understandable and conveyed with genuine passion. Visitors learn how experience becomes skill - and how identity is created from skill.

An idyllic scene with clear water and a small water mill in the background. Gentle waterfalls flow over the stones, surrounded by lush greenery.
Open-air museum Katzensteinermühle
with troad box and frame saw
© Copyright: Foto Christoph Stoll
A blacksmith workshop with an old blacksmith and a boy. Both are working at an anvil to work on metal.
Farriery and hacksmith Lindermayr
Show forge
© Copyright: TVB Pyhrn-Priel/Markus Kohlmayer
A modern sculpture stands in front of a picturesque landscape with mountains in the background. The image also features a banner and information panels.
Jew's harp maker Molln - museum & showroom
© Copyright: Wimmer-Bades
An old wooden box stands in a room full of machines. Next to it, a large wheel is visible, which is part of the equipment.
Jew's harp and harmonica experience Schwarz
© Copyright: Schwarz GmbH
A craftsman is working intently in a traditional workshop. In the background, tools and a window view can be seen.
Trattenbach Museum Village
"In the valley of the Feitelmacher"
© Copyright: T-Man
A blacksmith is working at an anvil and creating sparks. In the background, forges are visible.
Nagelschmiedweg and Brandstätter Hammer
© Copyright: Kulturverein Losenstein
Two blacksmiths are working in a traditional forge. One is striking a glowing piece of metal with a hammer, while the other is shaping it.
Swordsmith and armourer Schmidberger
© Copyright: Johann Schmiedberger
A modern room with a fireplace that spreads a warm light. A man is leaning against the wall, enjoying the cozy atmosphere.
Sommerhuber GmbH
Ceramic Manufactory Steyr 1491
© Copyright: Sommerhuber GmbH
A steam-powered locomotive travels through a green landscape. In the background, there are trees and a winding railway track visible.
Steyrtal museum railway
© Copyright: T-Man
A traditional wooden house in the midst of a green forest. Next to the house runs a narrow path and an old water installation.
Stummer mill
© Copyright: TVB Pyhrn-Priel/Fischbach
UNESCO cultural heritage
© T-Man Produktion der Mollner Maultrommel in der Manufaktur Wimmer-Bades, die Erzeugung zählt zum Immateriellen Kulturerbe der UNESCO
BMW Steyr plant tours
BMW plant tours
at the BMW Group plant in Steyr
© Copyright: YAEZ
Blick auf den Antrieb in der Schmiede.
Cultural experiences & museums
All museums in 360° Alpenland
© Foto Pyhrn-Priel Tourismus GmbH/Markus Kohlmayr Die Lindmayr Schmiede in der Urlaubsregion Pyhrn-Priel.

Frequently asked questions about traditions and customs in the 360° Alpine Region:

Intangible cultural heritage, as defined by UNESCO, protects living traditions – that is, knowledge, craftsmanship, rituals and customs. In the 360° Alpenland region, for example, this includes the making and playing of the Mollner jaw harp, the style of playing the Steyrer Kripperl, and the knowledge of blacksmithing practices – all of which contribute to regional identity and are passed on to future generations.

This recognised cultural heritage includes, amongst other things, the making and playing of the jaw harp, the production of the Trattenbach pocket fiddle, the making of Loamandeln, the traditional style of playing the Steyrer Kripperl, and the Nigloumzug. These traditions embody Upper Austrian craftsmanship and vibrant folk culture.

The 1,000-year-old town of Steyr is regarded as an architectural gem, with its historic town square and town houses dating from various periods. At the same time, it is closely linked to ironworking and traditional crafts. As an important part of the Austrian Iron Route, Steyr is on the shortlist for a bid for UNESCO World Heritage status.

Along the rivers Enns, Steyr and Krems, craftsmanship – particularly in the working and processing of iron – has shaped the region for centuries. Guided tours of demonstration workshops and museums show how durable products are made from metal and wood.

Because it is not only buildings but also knowledge that should be preserved. Intangible cultural heritage recognises skills and rituals that foster a sense of community and strengthen regional identity.

Among the objectives of the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage (2003) are, amongst other things, the identification and promotion of the intangible cultural heritage of the respective states through national inventories.

Set amidst the mountain landscape between Pyhrn and Priel, the forests of the Kalkalpen National Park and the river valleys of the region, ironworking has shaped the lives of the people here. Some of these craft techniques are now recognised as part of the region’s intangible cultural heritage.

Because, in the heart of Upper Austria, nature, cultural life, urban centres and craftsmanship come together within a compact area. Iron has shaped the 360° Alpenland region – a host of museums and demonstration workshops were once again brought to life with the 1998 provincial exhibition ‘Land der Hämmer’. The abbeys and monasteries were, and still are today, important cultural driving forces.

Yes. Many museums and themed trails – such as those around the Feitelmacher Valley – bring history to life and make it easy to understand. Culture becomes something you can really experience here. The Niglo parade in Windischgarsten or a visit to the Steyrer Kripperl are a real treat for the whole family.

Information on intangible cultural heritage as defined by UNESCO is available on the 360° Alpenland website. The Kalkalpen National Park’s website provides further details on the natural treasure known as ‘beech forests’. Detailed brochures containing background information are available at tourist information offices and national park visitor centres.