NKD

NKD is one of the largest textile retailers in Germany and Austria and is especially popular with price-conscious customers. The extensive and constantly changing assortment includes women's, men's, and children's fashion, home textiles, decor, accessories, and much more.

NKD is the leading value textile discount retailer
and local supplier among textile discounters, offering its customers a wide and high-quality selection of seasonally current fashion for the whole family, home textiles, and living accessories. The textile discounter employs over 10,000 employees and is one of the leading companies in the textile retail sector in Europe.

NKD primarily targets female customers aged between 30 and 64 who shop for their families with high-quality goods at attractive prices. With its own brands, quickly changing seasonal collections, and promotions featuring brand stars on current trends, NKD stores offer a wide range of products. For example, the product range has been expanded to include areas such as teen fashion, sports, as well as hard goods and home textiles. With its concept of attractive stores of flexible, medium size - typically, the retail spaces range from 300 to 450 square meters - NKD is present as a local supplier in city center locations and shopping malls that are characterized by a favorable competitive position and are highly frequented by NKD customers.

As a future-oriented company, NKD is increasingly focusing on data science. Years ago, the value textile discounter established its own expert team and works with in-house developed tools to analyze data and leverage insights for profit. Data science and AI are consistently applied throughout the entire value chain. As a data-driven company, NKD uses data science methods in many areas of the business, such as planning, product allocation, pricing, and markdown management. The methods and tools have already had a positive impact on business development and will remain a significant success factor in the future.